Partner With Us to Grow Your Funeral Home

At The Memorial & Planning Group, our mission is simple: To make life easier for funeral professionals. With over 20 years of experience in funeral preplanning and marketing, we help funeral homes expand their reach, increase pre-need sales, and serve families with confidence and care.

Every funeral home is unique—and your preplanning program should be too. We’ll work with you to design a customized preneed strategy that aligns with your goals. Whether you partner with our licensed Preplanning Specialists or integrate your own team, we’ll provide the tools, training, and support needed to succeed.

Our goal: To help you reduce administrative burden, grow your business, and provide meaningful peace of mind for the families you serve. And to achieve that goal, we offer the following services.

Customized Plan Options

We will design a comprehensive preneed program tailored specifically to your funeral home’s needs. This may include collaboration with our team of licensed Preplanning Specialists or working alongside your existing staff to create an effective strategy that supports your goals. Our mission is to help you reduce administrative burdens while growing your business and serving families with excellence.

See our plan options HERE.

Digital Marketing

We use online tools — like Facebook, Instagram, email, and your website — to promote your preneed events.  MPG will develop and manage targeted marketing campaigns to:

1. Get noticed by people who might need preplanning services.
2. Show what you do through posts, photos, videos, or ads.
3. Build relationships with clients by staying in touch and sharing helpful, interesting content.
4. Encourage action, like visiting your website, calling, or making an appointment to preplan or attend a preplanning session.

Print Marketing

Our dedicated in-house marketing department will reach your audience effectively with:

Customized Materials: Visually engaging print and digital materials designed to reflect your funeral home’s unique brand and community focus.

Direct Mail Campaigns: Strategically targeted mailings based on demographic research to connect with individuals most likely to benefit from preplanning information.

Educational Folders: Printed informational pieces that clearly communicate the benefits and peace of mind that come with preplanning.

Lunch & Learn Events

Our licensed Preplanning Specialists deliver engaging 60-minute presentations that explain the benefits of funeral preplanning, followed by a complimentary meal and open Q&A session.

Coffee & Conversation Sessions

These informal 60-minute programs offer a relaxed setting for attendees to learn about the advantages of preplanning, ask questions, and enjoy light refreshments.

Licensed Preneed Specialists

All of our Preplanning Specialists are fully licensed in Minnesota, Wisconsin, and Iowa. Their professional expertise ensures your families receive accurate, compassionate guidance throughout the preplanning process.

Staff Training & Development

If your funeral home already employs Preplanning Specialists, we can help elevate their performance with our proven processes and training programs. We provide access to our seminar formats, marketing materials, and outreach strategies to help your team succeed.

Client Outreach & Engagement

From direct mail initiatives to community seminars, we ensure your clients receive exceptional service and valuable information about funeral preplanning. Our outreach efforts are designed to strengthen client relationships and enhance your reputation for care and professionalism.

Full Program Support

Our mission is to simplify the preplanning process for funeral professionals. We work closely with your team to design and implement a customized Preplanning Program that aligns with your funeral home’s goals and values—allowing you to focus on serving families while we manage the rest.

Expert Management of Every Detail

With more than 20 years of experience in funeral preplanning, our team ensures every detail is handled with precision and care—from initial consultation through program completion. You can rely on us for a seamless, professional experience at every stage.

Monument Planning Services

All of our Preplanning Specialists are fully trained in monument design and sales. We can help your funeral home expand its offerings to include custom cemetery monuments, providing families with meaningful and personalized memorial options.